Our Story
Say Goodbye to Bali’s Hard Water
Say Hello to MOOI.
Where It All Began
Hard Water’s Effect on Skin and Hair
When I first moved to Bali in 2023, I quickly noticed how the water here was affecting my hair and skin—dryness, irritation, and unexpected hair fall became a daily struggle. I knew I wasn’t alone in this, and that led me to dive deep into researching water quality and filtration. After a year of testing and development, MOOI was born in 2024, with one simple mission: to provide high-quality water filters at an affordable price. Our filters are designed to remove chlorine, heavy metals, and other harmful substances commonly found in hard water, giving you a safer and more refreshing shower experience. While MOOI was created to solve the water challenges in Bali, our filters can be used anywhere in the world where hard water is a problem. Whether you’re in Indonesia, Europe, or anywhere with high mineral content in the water, MOOI ensures that your hair and skin stay protected—because clean water shouldn’t be a luxury, it should be a necessity. Join us in making every shower a nourishing experience—because you deserve water that loves your skin and hair as much as you do. xx, Natasha Angelica
Our Vision
Say No to Hard Water
To create a world where clean, skin-loving water is accessible to everyone—no matter where you live. At MOOI, we envision a future where no one has to compromise their hair and skin health because of the water they bathe in. We believe that beauty begins with the basics, and clean water is the foundation of feeling good in your own skin.
Our Mission
Providing the premium and cheapest shower filters in Bali!
To make clean, safe water accessible—starting in Bali and beyond. MOOI provides high-quality, affordable filters that protect your skin and hair from chlorine, heavy metals, and other harmful substances. We're here to turn your daily routine into a nourishing ritual—because clean water should never be a luxury.
DAMAGED HAIR
DELICATE SKIN
HAIR LOSS
BREAKOUT
SKIN IRRITATION
DAMAGED HAIR
DELICATE SKIN
HAIR LOSS
BREAKOUT
SKIN IRRITATION
DAMAGED HAIR
DELICATE SKIN
HAIR LOSS
BREAKOUT
SKIN IRRITATION
DAMAGED HAIR
DELICATE SKIN
HAIR LOSS
BREAKOUT
SKIN IRRITATION
MOOI Core Values
Clean Water is a Right, Not a Luxury
1. Care & Wellbeing
We believe everyone deserves to feel good in their skin—literally. That's why we're committed to improving your daily life, starting with product that truly cares for you.
2. Honesty & Transparency
No gimmicks, no markups. Just effective, high-quality water filters at honest prices, because trust is the foundation of everything we do.
3. Local Support & Global Vision
Born in Bali, built for the world. We're proud to be a locally grown brand, and we aim to uplift communities around us while expanding our impact globally.
4. Sustainability & Simplicity
We design with intention—our products are reusable, long-lasting, and simple to use. Cleaner water shouldn't come at the cost of the planet.
5. Empowerment Through Access
We're on a mission to make clean, safe water an everyday reality—not a luxury. Because everyone deserves to thrive, one shower at a time.